If you go to the movies even a few times a year, signing up for a theater loyalty program is a no-brainer. These free or low-cost memberships offer discounts, free tickets, concession perks, and early access to screenings. Whether you prefer blockbuster premieres or matinee escapes, here’s a breakdown of the most rewarding loyalty programs worth joining.
AMC Stubs
AMC Theatres offers a tiered loyalty system designed for both casual and frequent moviegoers.
- AMC Stubs Insider (Free): Access to Discount Tuesdays ($5–$7 tickets), birthday rewards, and waived online fees.
- AMC Stubs Premiere ($15/year): Adds priority lines and bonus points on purchases.
- AMC Stubs A‑List (starts at $19.95/month): Includes up to 3 movies per week in any format (IMAX, Dolby, 3D), advance reservations, and no blackout dates.
Regal Crown Club
Regal Cinemas offers one of the most accessible programs in the industry with no membership fees.
- Earn 100 points per dollar spent
- Redeem points for tickets, snacks, upgrades, and sweepstakes entries
- Weekly bonus challenges and free popcorn on your birthday
- Eligible for $5–$6 tickets on Regal Value Days at participating locations
Cinemark Movie Rewards
Cinemark provides a free rewards tier and a paid subscription model.
- Movie Fan (Free): Earn points per purchase, redeemable for tickets and concessions.
- Movie Club ($9.99/month): One ticket per month, 20% off snacks and drinks, and waived online fees.
- Unused tickets roll over month-to-month
- Members can reserve tickets in advance with no added fees
Marcus Magical Movie Rewards
Marcus Theatres operates in select states and offers robust perks for frequent visitors.
- Earn points per dollar spent
- Free popcorn on $5 Tuesdays
- Exclusive member-only promotions
- Early access to special screenings
B&B Theatres Backstage Pass
B&B Theatres offers a simple rewards system with unique family-focused features.
- Points for every purchase
- Redeemable for concessions or tickets
- Birthday rewards and discounted Family Nights
- Select locations offer in-theater playgrounds for kids
Landmark Theatres Rewards
Landmark Theatres specializes in indie and art-house films.
- Points earned for each purchase
- Free ticket rewards and occasional giveaways
- Advanced access to independent film screenings
- A great option for niche film lovers
What to Consider When Choosing a Program
- How often you go: If you’re at the theater monthly, paid memberships like AMC A‑List or Cinemark Movie Club could pay off
- Which chains are nearby: Choose programs based on where you actually watch most of your movies
- Perks you value: Whether it’s snack discounts, ticket flexibility, or early access—match your priorities to the program
Final Thoughts
Movie loyalty programs can significantly reduce the cost of going to the theater—especially when combined with matinee pricing, discount days, or group outings. Most programs are free to join, and even the paid tiers typically pay for themselves after just a few visits.
